Privacy Policy

1. Introduction

Welcome to Danzenicen Pet Supplies ("we," "our," or "us"). We are committed to protecting your privacy and handling your personal data in an open and transparent manner. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website danzenicen.com, use our services, or interact with us.

This policy applies to all visitors, users, and others who access or use our services. By using our website or services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

• Create an account or register for our services
• Make a purchase or place an order
• Subscribe to our newsletter
• Contact us through our contact forms or email
• Participate in surveys or promotions
• Leave reviews or feedback

This information may include:

• Name and contact information (email address, phone number, postal address)
• Account credentials (username, password)
• Payment information (credit/debit card details, billing address)
• Pet information (pet names, breeds, ages, health information)
• Communication preferences
• Any other information you choose to provide

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and usage:

• IP address and location data
• Browser type and version
• Operating system
• Pages visited and time spent on our site
• Referring website information
• Device identifiers and characteristics

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. For detailed information about our cookie usage, please see our Cookie Policy.

3. How We Use Your Information

We use the information we collect for various purposes, including:

3.1 Service Provision

• Processing and fulfilling your orders
• Providing customer service and support
• Managing your account and preferences
• Delivering products and services you request

3.2 Communication

• Sending order confirmations and shipping notifications
• Responding to your inquiries and requests
• Sending newsletters and promotional materials (with your consent)
• Providing pet care advice and recommendations

3.3 Business Operations

• Improving our website and services
• Conducting research and analysis
• Preventing fraud and ensuring security
• Complying with legal obligations

3.4 Legal Basis for Processing

Under UK GDPR, we process your personal data based on the following legal grounds:

• Contract performance: To fulfil our contractual obligations to you
• Legitimate interests: For business operations, fraud prevention, and service improvement
• Consent: For marketing communications and non-essential cookies
• Legal obligation: To comply with legal requirements

4. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following circumstances:

4.1 Service Providers

We may share your information with trusted third-party service providers who assist us in:

• Payment processing
• Shipping and delivery
• Website hosting and maintenance
• Customer service support
• Marketing and analytics

4.2 Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Court orders or legal process
• Government or regulatory requests
• Law enforcement investigations
• Protection of our rights and property

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to the same privacy protections.

5. Data Security

We implement appropriate technical and organisational measures to protect your personal information against:

• Unauthorised access or disclosure
• Accidental loss or destruction
• Malicious attacks and data breaches
• Unlawful processing

5.1 Security Measures

• SSL encryption for data transmission
• Secure payment processing systems
• Regular security assessments and updates
• Access controls and staff training
• Data backup and recovery procedures

6. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

6.1 Right of Access

You can request a copy of the personal data we hold about you, including information about how we process it.

6.2 Right to Rectification

You can request that we correct any inaccurate or incomplete personal data.

6.3 Right to Erasure ("Right to be Forgotten")

You can request that we delete your personal data in certain circumstances, such as when it's no longer necessary for the original purpose.

6.4 Right to Restrict Processing

You can request that we limit how we process your personal data in certain situations.

6.5 Right to Data Portability

You can request a copy of your personal data in a structured, machine-readable format to transfer to another service provider.

6.6 Right to Object

You can object to our processing of your personal data for direct marketing purposes or based on legitimate interests.

6.7 Right to Withdraw Consent

Where processing is based on consent, you can withdraw your consent at any time.

6.8 How to Exercise Your Rights

To exercise any of these rights, please contact us at:

• Email: [email protected]
• Phone: +44 20 7946 0958
• Post: 45 High Street, Camden, London NW1 7JN

We will respond to your request within one month, though this may be extended in complex cases.

7. Cookies and Tracking

We use cookies and similar technologies to improve your browsing experience, analyse website traffic, and personalise content. Our cookie usage includes:

7.1 Essential Cookies

These cookies are necessary for the website to function properly and cannot be disabled.

7.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting anonymous information.

7.3 Marketing Cookies

These cookies are used to deliver relevant advertisements and track campaign effectiveness.

For detailed information about our cookie usage and how to manage your cookie preferences, please see our Cookie Policy.

8. Children's Privacy

Our services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete such information.

If we become aware that we have collected personal information from a child under 16 without parental consent, we will take steps to remove that information from our servers.

9. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

9.1 Retention Periods

• Account information: Until account deletion or 3 years of inactivity
• Order history: 7 years for tax and accounting purposes
• Marketing communications: Until you unsubscribe
• Website analytics: 2 years from collection
• Customer service records: 3 years from last contact

When we no longer need your personal information, we will securely delete or anonymise it.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make changes, we will:

• Update the "Last updated" date at the top of this policy
• Notify you via email if the changes are significant
• Post the updated policy on our website
• Maintain previous versions for reference

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

11. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Data Protection Authority

You also have the right to lodge a complaint with the UK's Information Commissioner's Office (ICO) if you believe we have not handled your personal data properly: